Premier League team Watford FC will feature dogecoin as its sleeve sponsor, according to a report.
The Athletic said the deal, part of a sponsorship with Stake.com, would be worth just shy of $1 million.
Crypto has boomed this year and is edging its way into the world of sports sponsorships. Clubs are also coming with their own fan tokens.
Has your favourite football team dipped its toe in the crypto market yet?